Crisis Coverage Defense
Safeguard Your Reputation. Command the Narrative.
This advanced program empowers athletes to proactively manage their public image and respond effectively to challenging situations. Participants will learn to:
- Anticipate Potential Challenges: Identify and prepare for situations that could impact personal and professional reputation.
- Craft Strategic Responses: Develop clear, concise messaging to address sensitive issues and maintain public trust.
- Engage with Media Responsibly: Navigate media interactions with professionalism, ensuring accurate representation of their perspective.
Through real-world simulations, interactive workshops, and expert-led discussions, athletes will gain practical experience in reputation management. By the end of this module, participants will be equipped to handle public challenges with confidence, preserving and enhancing their personal brand.
What’s Included?
Everything in the Brand Builder Training Camp Module, PLUS:
Monthly Private 1-on-1 Coaching Sessions (for up to 3 athletes).
Crisis Communication & Reputation Management Strategy (customized team plan).
Live Mock Press Conference for the Entire Team (with real-time feedback).
Quarterly NIL Strategy & Brand Partnership Sessions (for team-wide growth opportunities).
Exclusive In-Person Training Option (discounted rate) for team-wide coaching.
Unlimited Priority Access to Coaches & Experts.
Features
- Anticipate Potential Crises – Identify and assess situations that could impact personal and professional reputation.
- Develop Strategic Response Plans – Create comprehensive strategies to address crises promptly and maintain public trust.
- Engage with Media During Crises – Communicate transparently and confidently with the press and public during high-pressure situations.
- Rebuild and Strengthen Reputation Post-Crisis – Implement steps to recover and enhance public image following a crisis.
- Interactive Learning – Participate in real-world exercises, quizzes, and video analysis.
REP In Action:
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Reinforce: Awareness of media risks, online accountability
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Elevate: Crisis response planning, communication techniques
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Perform: Real-world scenarios, live response exercises, image recovery strategies
Curriculum
- 5 Sections
- 31 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Section 1 - Understanding Reputation ManagementLearn what reputation management means for athletes, the power of public perception, and strategies to build and maintain a positive image both on and off the field.10
- 1.1Lesson 1: What is Reputation Management
- 1.2Quiz – Lesson 1: What is Reputation Management5 Questions
- 1.3Lesson 2: The Role of Social Media & Public Perception
- 1.4Quiz – Lesson 2: The Role of Social Media & Public Perception5 Questions
- 1.5Lesson 3: Identifying Reputation Risks
- 1.6Test Your Knowledge – Lesson 3: Identifying Reputation Risks5 Questions
- 1.7Lesson 4: Building a Positive Reputation
- 1.8Quiz – Lesson 4: Building a Positive Reputation5 Questions
- 1.9Lesson 5: Reputation Gone Wrong
- 1.10Quiz – Lesson 5: Reputation Gone Wrong5 Questions
- Section 2 - Identifying & Preventing Reputation RisksRecognize the common risks that threaten an athlete’s image—social media missteps, off-field incidents, and negative press. Learn how to assess risk and implement proactive strategies to avoid potential damage.12
- 2.1Lesson 1: Common Reputation Risks for Athletes
- 2.2Quiz – Lesson 1: Common Reputation Risks for Athletes5 Questions
- 2.3Lesson 2: Managing Social Media & Digital Footprint
- 2.4Quiz – Lesson 2: Managing Social Media & Digital Footprint5 Questions
- 2.5Lesson 3: Preventing Reputation Damage
- 2.6Quiz – Lesson 3: Preventing Reputation Damage5 Questions
- 2.7Lesson 4: Decision-Making & Reputation Risk Assessment
- 2.8Quiz – Lesson 4: Decision-Making & Reputation Risk Assessment5 Questions
- 2.9Lesson 5: Proactive Reputation Management Strategies
- 2.10Quiz – Lesson 5: Proactive Reputation Management Strategies5 Questions
- 2.11Lesson 6: Reputation Recovery
- 2.12Quiz – Lesson 6: Reputation Recovery5 Questions
- Section 3 - Crisis Communication StrategiesUnderstand the steps to take when facing a media crisis. Develop clear, concise crisis responses, work effectively with the media, and manage social media during high-pressure situations.12
- 3.1Lesson 1: What is Crisis Communication
- 3.2Quiz – Lesson 1: What is Crisis Communication5 Questions
- 3.3Lesson 2: Steps in Handling a Crisis
- 3.4Quiz – Lesson 2: Steps in Handling a Crisis5 Questions
- 3.5Lesson 3: Crafting an Effective Crisis Response
- 3.6Quiz – Lesson 3: Crafting an Effective Crisis Response5 Questions
- 3.7Lesson 4: Working with the Media During a Crisis
- 3.8Quiz – Lesson 4: Working With the Media During a Crisis5 Questions
- 3.9Lesson 5: Social Media Crisis Management
- 3.10Quiz – Lesson 5: Social Media Crisis Management5 Questions
- 3.11Lesson 6: Rebuilding Trust & Reputation After a Crisis
- 3.12Test Your Knowledge – Lesson 6: Rebuilding Trust & Reputation After a Crisis5 Questions
- Section 4 - Handling Negative Press & Media ScrutinyMaster techniques for responding to tough media questions, correcting misinformation, addressing media bias, and turning negative press into opportunities for growth.14
- 4.1Lesson 1: Understanding Media Scrutiny and Negative Press
- 4.2Test Your Knowledge – Lesson 1: Understanding Media Scrutiny and Negative Press5 Questions
- 4.3Lesson 2: Strategies for Handling Negative Press
- 4.4Test Your Knowledge – Lesson 2: Strategies for Handling Negative Press5 Questions
- 4.5Lesson 3: Responding to Tough Media Questions
- 4.6Test Your Knowledge – Lesson 3: Responding to Tough Media Questions5 Questions
- 4.7Lesson 4: Managing Online & Social Media Criticism
- 4.8Test Your Knowledge – Lesson 4: Managing Online & Social Media Criticism5 Questions
- 4.9Lesson 5: Crafting a Media Strategy for Crisis Management
- 4.10Test Your Knowledge – Lesson 5: Crafting a Media Strategy for Crisis Management5 Questions
- 4.11Lesson 6: Addressing Misinformation & Media Bias
- 4.12Test Your Knowledge – Lesson 6: Addressing Misinformation & Media Bias5 Questions
- 4.13Lesson 7: Turning Negative Press into Positive Opportunities
- 4.14Test Your Knowledge – Lesson 7: Turning Negative Press into Positive Opportunities5 Questions
- Section 5 - Rebuilding & Strengthening Reputation Post-CrisisLearn how to rebuild public trust, own your narrative, and engage with the media and community to repair and strengthen your brand after a crisis.14
- 5.1Lesson 1: The Importance of Reputation Recovery
- 5.2Test Your Knowledge – Lesson 1: The Importance of Reputation Recovery5 Questions
- 5.3Lesson 2: Steps to Reputation Recovery
- 5.4Test Your Knowledge – Lesson 2: Steps to Reputation Recovery5 Questions
- 5.5Lesson 3: Assessing the Damage & Understanding Public Perception
- 5.6Test Your Knowledge – Lesson 3: Assessing the Damage & Understanding Public Perception5 Questions
- 5.7Lesson 4: Owning the Narrative & Public Accountability
- 5.8Test Your Knowledge – Lesson 4: Owning the Narrative & Public Accountability5 Questions
- 5.9Lesson 5: Rebuilding Media & Public Trust
- 5.10Test Your Knowledge – Lesson 5: Rebuilding Media & Public Trust5 Questions
- 5.11Lesson 6: Leveraging Media & Community Engagement
- 5.12Test Your Knowledge – Lesson 6: Leveraging Media & Community Engagement5 Questions
- 5.13Lesson 7: Long-Term Reputation Maintenance
- 5.14Quiz – Lesson 7: Long-Term Reputation Maintenance5 Questions
Instructor
