Frequently Asked Questions
GENERAL QUESTIONS
Athlete Media Academy (AMA) is a training platform designed to help athletes build strong communication skills, develop a professional personal brand, and confidently handle media situations—on camera, online, and under pressure.
AMA is built for:
- High school athletes (ages 16+)
- College athletes
- Professional athletes
- Coaches and individuals preparing for NIL opportunities or increased media visibility
No. High school, college, and professional athletes—as well as coaches—benefit from this training.
PROGRAM STRUCTURE & ACCESS
The Athlete Media Academy program includes 60 short lessons (about 10 minutes each) for roughly 10 hours of total training, and athletes can complete the program at their own pace with full access for one year.
Yes. The AMA Pathway is intentionally designed to progress in this order:
Communication → Branding → Crisis Leadership
Each module builds on the previous one for the best outcome.
No. Your enrollment includes one year access to all lessons, tools, and future updates.
Yes. You can revisit lessons and redo worksheets as many times as you’d like.
AMA works on any phone, tablet, laptop, or desktop. The platform is fully mobile-friendly.
PAYMENT & ADMINISTRATION
$849 includes access to all three AMA modules and one year access to the training platform.
No. Enrollment is a one-time payment that unlocks unlimited access for one year.
Yes. Athletes who complete the program earn the AMA REP™ Certified badge.
COACHING & SUPPORT
Individual enrollments do not include live one-on-one coaching.
Group coaching sessions are included only with team or group enrollments (minimum of 5 athletes). Additional personalized coaching options may be available upon request.
Crisis support may include guidance on:
- Messaging and response strategy
- Public tone and positioning
- Reputation protection
- Managing social and media fallout
This support is designed to help athletes navigate high-pressure moments responsibly and confidently.
Yes. Team pricing and athletic department packages are available.
TEAMS & DEPARTMENTS
Team and department enrollment is designed for athletic programs, coaching staffs, athletic departments, and organizations seeking structured communication, branding, and media-readiness training for multiple athletes.
Team and group enrollments require a minimum of five (5) athletes.
Team and department enrollment includes:
- Full Academy Access for each athlete
- Three face-to-face or video coaching sessions per module
- Group-based instruction and guided discussion
- Real-world application of media, branding, and crisis scenarios
- Lifetime access to all training materials and future updates
Sessions are conducted virtually or in person (when available) and are structured for group participation, allowing athletes to practice scenarios and receive guided feedback.
Team enrollment includes group coaching sessions, not individual one-on-one coaching. Additional personalized coaching options may be available upon request.
Yes. Entire teams, position groups, or full athletic rosters may enroll as long as the minimum group requirement is met.
Yes. Training can be customized based on sport, season timing, media exposure level, or specific program goals.
Team and department pricing is customized based on group size, training scope, and delivery format. Please contact Athlete Media Academy to receive a tailored proposal.
To begin team or department enrollment, contact Athlete Media Academy directly. We’ll guide you through access setup, scheduling, and onboarding.
Contact Us to Discuss Team Options
MODULE-SPECIFIC QUESTIONS
- Communication foundations
- Interview preparation
- On-camera presence
- Press and media interactions
- Speaking clearly under pressure
- Personal brand identity
- Messaging and voice
- Social media strategy
- Content consistency
- Authentic brand presentation
- Crisis communication strategy
- Reputation management
- Scenario-based response training
- Real-time crisis guidance when needed
No. Module 3 is designed to prepare athletes before pressure moments arise, with support available if a real situation occurs.
NIL & BRANDING QUESTIONS
Yes. Athlete Media Academy helps athletes develop the communication and media skills that are increasingly important in the NIL era. Athletes learn how to handle interviews, communicate their story clearly, represent brands professionally, and manage their public presence.
These skills help athletes feel confident and prepared when opportunities to work with brands, media, or sponsors arise.
Athlete Media Academy does not secure NIL deals or act as an athlete representation agency. However, strong communication skills can make athletes more attractive to brands, collectives, and partners.
Athletes who present themselves well, communicate clearly, and represent brands professionally are often better positioned when NIL opportunities become available.
TECHNICAL QUESTIONS
You can reset your password anytime from the login page.
No. All training and tools are built directly into the AMA platform.