- Home
- All Courses
- Primary
- Brand Builder Training Camp
Curriculum
- 5 Sections
- 27 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Section 1 - Understanding Personal BrandingLearn what personal branding is, why it matters for athletes, and how to define your unique brand identity. Explore common branding mistakes and craft a personal brand statement that aligns with your goals.10
- 1.1Lesson 1: What is Personal Branding
- 1.2Quiz – Lesson 1: What is Personal Branding10 Minutes5 Questions
- 1.3Lesson 2 Why Personal Branding Matters for Athletes
- 1.4Quiz – Lesson 2: Why Personal Branding Matters for Athletes10 Minutes5 Questions
- 1.5Lesson 3 Defining Your Personal Brand
- 1.6Quiz – Lesson 3: Defining Your Personal Brand10 Minutes5 Questions
- 1.7Lesson 4: Common Branding Mistakes
- 1.8Quiz – Lesson 4: Common Branding Mistakes10 Minutes5 Questions
- 1.9Lesson 5: Creating Your Personal Brand Statement
- 1.10Quiz – Lesson 5: Creating Your Personal Brand Statement10 Minutes5 Questions
- Section 2 - Social Media as a Branding ToolDiscover how to choose the right platforms, create impactful content, and build meaningful engagement. Learn strategies for community-building and leveraging social media for personal and professional growth.10
- 2.1Lesson 1: Why Social Media Matters for Athletes
- 2.2Quiz – Lesson 1: Why Social Media Matters for Athletes10 Minutes5 Questions
- 2.3Lesson 2: Choosing the Right Platforms for Your Brand
- 2.4Quiz – Lesson 2: Choosing the Right Platforms for Your Brand10 Minutes5 Questions
- 2.5Lesson 3: Content Creation & Storytelling on Social Media
- 2.6Quiz – Lesson 3: Content Creation & Storytelling on Social Media10 Minutes5 Questions
- 2.7Lesson 4: Engagement & Community Building
- 2.8Quiz – Lesson 4: Engagement & Community Building10 Minutes5 Questions
- 2.9Lesson 5: Leveraging Social Media for Personal Growth
- 2.10Quiz – Lesson 5: Leveraging Social Media for Personal Growth10 Minutes5 Questions
- Section 3 - Content Strategy & EngagementUnderstand what makes content engaging, create authentic storytelling moments, and build a consistent content strategy that keeps your audience invested. Learn the power of consistency and scheduling in growing your platform.12
- 3.1Lesson 1: Why Content Strategy Matters
- 3.2Quiz – Lesson 1: Why Content Strategy Matters10 Minutes5 Questions
- 3.3Lesson 2: Types of Engaging Content & Their Purpose
- 3.4Quiz – Lesson 2: Types of Engaging Content & Their Purpose10 Minutes5 Questions
- 3.5Lesson 3: Creating Engagement & Authentic Content
- 3.6Quiz – Lesson 3: Creating Engagement & Authentic Content10 Minutes5 Questions
- 3.7Lesson 4: Developing an Effective Content Strategy
- 3.8Quiz – Lesson 4: Developing an Effective Content Strategy10 Minutes5 Questions
- 3.9Lesson 5: Scheduling & Consistency
- 3.10Quiz – Lesson 5: Scheduling & Consistency10 Minutes5 Questions
- 3.11Lesson 6: Draft Your Social Media Plan
- 3.12Quiz – Lesson 6: Draft Your Social Media Plan10 Minutes5 Questions
- Section 4 - Handling Controversy & Protecting Your BrandGain tools to recognize social media pitfalls, respond professionally to criticism, and maintain brand integrity during challenging situations—all while avoiding potential damage to your reputation.10
- 4.1Lesson 1: Why Managing Controversy Matters
- 4.2Quiz – Lesson 1: Why Managing Controversy Matters10 Minutes5 Questions
- 4.3Lesson 2: Recognizing Social Media Pitfalls
- 4.4Quiz – Lesson 2: Recognizing Social Media Pitfalls10 Minutes5 Questions
- 4.5Lesson 3: Responding to Negative Comments & Criticism
- 4.6Quiz – Lesson 3: Responding to Negative Comments & Criticism10 Minutes5 Questions
- 4.7Lesson 4: Maintaining Brand Integrity in Difficult Situations
- 4.8Quiz – Lesson 4: Maintaining Brand Integrity in Difficult Situations10 Minutes5 Questions
- 4.9Lesson 5: Draft Your Response to Controversy
- 4.10Quiz – Lesson 5: Draft Your Response to Controversy10 Minutes5 Questions
- Section 5 - Monetizing & Leveraging Your BrandExplore monetization opportunities, learn how to secure brand partnerships, create marketable content for sponsors, and develop financial literacy around personal branding. Master the art of negotiation and long-term brand maintenance.12
- 5.1Lesson 1: Understanding Monetization Opportunities
- 5.2Quiz – Lesson 1: Understanding Monetization Opportunities10 Minutes5 Questions
- 5.3Lesson 2: Finding & Securing Brand Partnerships
- 5.4Quiz – Lesson 2: Finding & Securing Brand Partnerships10 Minutes5 Questions
- 5.5Lesson 3: Creating Marketable Content for Sponsors
- 5.6Quiz – Lesson 3: Creating Marketable Content for Sponsors10 Minutes5 Questions
- 5.7Lesson 4: The Art of Negotiation
- 5.8Quiz – Lesson 4: The Art of Negotiation10 Minutes5 Questions
- 5.9Lesson 5: Common Pitfalls in Athlete Branding
- 5.10Quiz – Lesson 5: Common Pitfalls in Athlete Branding10 Minutes5 Questions
- 5.11Lesson 6: Draft Your Brand Partnership Pitch
- 5.12Quiz – Lesson 6: Draft Your Brand Partnership Pitch10 Minutes5 Questions