Curriculum
- 5 Sections
- 27 Lessons
- Lifetime
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- Section 1 - Understanding Personal BrandingLearn what personal branding is, why it matters for athletes, and how to define your unique brand identity. Explore common branding mistakes and craft a personal brand statement that aligns with your goals.10
- 1.1Section 1, Lesson 1 – What is Personal Branding
- 1.2Test Your Knowledge – Section 1, Lesson 1: What is Personal Branding10 Minutes5 Questions
- 1.3Section 1, Lesson 2 – Why Personal Branding Matters for Athletes
- 1.4Test Your Knowledge – Section 1, Lesson 2: Why Personal Branding Matters for Athletes10 Minutes5 Questions
- 1.5Section 1, Lesson 3 – Defining Your Personal Brand
- 1.6Test Your Knowledge – Section 1, Lesson 3: Defining Your Personal Brand10 Minutes5 Questions
- 1.7Section 1, Lesson 4 – Common Branding Mistakes
- 1.8Test Your Knowledge – Section 1, Lesson 4: Common Branding Mistakes10 Minutes5 Questions
- 1.9Section 1, Lesson 5 – Creating Your Personal Brand Statement
- 1.10Test Your Knowledge – Section 1, Lesson 5: Creating Your Personal Brand Statement10 Minutes5 Questions
- Section 2 - Social Media as a Branding ToolDiscover how to choose the right platforms, create impactful content, and build meaningful engagement. Learn strategies for community-building and leveraging social media for personal and professional growth.10
- 2.1Section 2, Lesson 1 – Why Social Media Matters for Athletes
- 2.2Test Your Knowledge – Section 2, Lesson 1: Why Social Media Matters for Athletes10 Minutes5 Questions
- 2.3Section 2, Lesson 2 – Choosing the Right Platforms for Your Brand
- 2.4Test Your Knowledge – Section 2, Lesson 2: Choosing the Right Platforms for Your Brand10 Minutes5 Questions
- 2.5Section 2, Lesson 3 – Content Creation & Storytelling on Social Media
- 2.6Test Your Knowledge – Section 2, Lesson 3: Content Creation & Storytelling on Social Media10 Minutes5 Questions
- 2.7Section 2, Lesson 4 – Engagement & Community Building
- 2.8Test Your Knowledge – Section 2, Lesson 4: Engagement & Community Building10 Minutes5 Questions
- 2.9Section 2, Lesson 5 – Leveraging Social Media for Personal Growth
- 2.10Test Your Knowledge – Section 2, Lesson 5: Leveraging Social Media for Personal Growth10 Minutes5 Questions
- Section 3 - Content Strategy & EngagementUnderstand what makes content engaging, create authentic storytelling moments, and build a consistent content strategy that keeps your audience invested. Learn the power of consistency and scheduling in growing your platform.12
- 3.1Section 3, Lesson 1 – Why Content Strategy Matters
- 3.2Test Your Knowledge – Section 3, Lesson 1: Why Content Strategy Matters10 Minutes5 Questions
- 3.3Section 3, Lesson 2 – Types of Engaging Content & Their Purpose
- 3.4Test Your Knowledge – Section 3, Lesson 2: Types of Engaging Content & Their Purpose10 Minutes5 Questions
- 3.5Section 3, Lesson 3 – Creating Engagement & Authentic Content
- 3.6Test Your Knowledge – Section 3, Lesson 3: Creating Engagement & Authentic Content10 Minutes5 Questions
- 3.7Section 3, Lesson 4 – Developing an Effective Content Strategy
- 3.8Test Your Knowledge – Section 3, Lesson 4: Developing an Effective Content Strategy10 Minutes5 Questions
- 3.9Section 3, Lesson 5 – Scheduling & Consistency
- 3.10Test Your Knowledge – Section 3, Lesson 5: Scheduling & Consistency10 Minutes5 Questions
- 3.11Section 3, Lesson 6 – Draft Your Social Media Plan
- 3.12Test Your Knowledge – Section 3, Lesson 6: Draft Your Social Media Plan10 Minutes5 Questions
- Section 4 - Handling Controversy & Protecting Your BrandGain tools to recognize social media pitfalls, respond professionally to criticism, and maintain brand integrity during challenging situations—all while avoiding potential damage to your reputation.10
- 4.1Section 4, Lesson 1 – Why Managing Controversy Matters
- 4.2Test Your Knowledge – Section 4, Lesson 1: Why Managing Controversy Matters10 Minutes5 Questions
- 4.3Section 4, Lesson 2 – Recognizing Social Media Pitfalls
- 4.4Test Your Knowledge – Section 4, Lesson 2: Recognizing Social Media Pitfalls10 Minutes5 Questions
- 4.5Section 4, Lesson 3 – Responding to Negative Comments & Criticism
- 4.6Test Your Knowledge – Section 4, Lesson 3: Responding to Negative Comments & Criticism10 Minutes5 Questions
- 4.7Section 4, Lesson 4 – Maintaining Brand Integrity in Difficult Situations
- 4.8Test Your Knowledge – Section 4, Lesson 4: Maintaining Brand Integrity in Difficult Situations10 Minutes5 Questions
- 4.9Section 4, Lesson 5 – Draft Your Response to Controversy
- 4.10Test Your Knowledge – Section 4, Lesson 5: Draft Your Response to Controversy10 Minutes5 Questions
- Section 5 - Monetizing & Leveraging Your BrandExplore monetization opportunities, learn how to secure brand partnerships, create marketable content for sponsors, and develop financial literacy around personal branding. Master the art of negotiation and long-term brand maintenance.12
- 5.1Section 5, Lesson 1 – Understanding Monetization Opportunities
- 5.2Test Your Knowledge – Section 5, Lesson 1: Understanding Monetization Opportunities10 Minutes5 Questions
- 5.3Section 5, Lesson 2 – Finding & Securing Brand Partnerships
- 5.4Test Your Knowledge – Section 5, Lesson 2: Finding & Securing Brand Partnerships10 Minutes5 Questions
- 5.5Section 5, Lesson 3 – Creating Marketable Content for Sponsors
- 5.6Test Your Knowledge – Section 5, Lesson 3: Creating Marketable Content for Sponsors10 Minutes5 Questions
- 5.7Section 5, Lesson 4 – The Art of Negotiation
- 5.8Test Your Knowledge – Section 5, Lesson 4: The Art of Negotiation10 Minutes5 Questions
- 5.9Section 5, Lesson 5 – Common Pitfalls in Athlete Branding
- 5.10Test Your Knowledge – Section 5, Lesson 5: Common Pitfalls in Athlete Branding10 Minutes5 Questions
- 5.11Section 5, Lesson 6 – Draft Your Brand Partnership Pitch
- 5.12Test Your Knowledge – Section 5, Lesson 6: Draft Your Brand Partnership Pitch10 Minutes5 Questions