Brand Builder Training Camp
Shape Your Identity. Build Your Brand.
This comprehensive program empowers athletes to strategically manage their social media presence and establish a compelling personal brand. Participants will learn to:
- Define Their Brand Identity: Clarify personal values and unique attributes to create an authentic and consistent brand voice.
- Engage Effectively with Audiences: Utilize social media platforms to connect meaningfully with fans and attract sponsorship opportunities.
- Navigate Online Interactions: Implement best practices to maintain a positive public image and handle challenging online situations with professionalism.
Through interactive workshops, real-world case studies, and practical exercises, athletes will gain the skills necessary to enhance their public profiles. By the end of this module, participants will be equipped to leverage their online presence to foster career growth and create new opportunities.
What’s Included?
Everything in the Media Playbook module, PLUS:
Quarterly Team Coaching Sessions (customized to your sport & media needs).
Mock Interview & Feedback for each athlete (submitted via video).
Social Media & Branding Review (team-wide assessment & strategy plan).
Exclusive NIL Training & Brand Monetization Guidance.
20% off additional private coaching sessions for team captains & leaders.
Features
- Anticipate Potential Crises – Identify and assess situations that could impact personal and professional reputation.
- Develop Strategic Response Plans – Create comprehensive strategies to address crises promptly and maintain public trust.
- Engage with Media During Crises – Communicate transparently and confidently with the press and public during high-pressure situations.
- Rebuild and Strengthen Reputation Post-Crisis – Implement steps to recover and enhance public image following a crisis.
- Interactive Learning – Participate in real-world exercises, quizzes, and video analysis.
REP In Action:
- Reinforce: Brand values, online voice, audience awareness
- Elevate: Content creation, storytelling, visual identity
- Perform: Social media audits, content planning, brand messaging drills
Features
- Anticipate Potential Crises – Identify and assess situations that could impact personal and professional reputation.
- Develop Strategic Response Plans – Create comprehensive strategies to address crises promptly and maintain public trust.
- Engage with Media During Crises – Communicate transparently and confidently with the press and public during high-pressure situations.
- Rebuild and Strengthen Reputation Post-Crisis – Implement steps to recover and enhance public image following a crisis.
- Interactive Learning – Participate in real-world exercises, quizzes, and video analysis.
REP In Action:
- Reinforce: Brand values, online voice, audience awareness
- Elevate: Content creation, storytelling, visual identity
- Perform: Social media audits, content planning, brand messaging drills
Curriculum
- 5 Sections
- 27 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Section 1 - Understanding Personal BrandingLearn what personal branding is, why it matters for athletes, and how to define your unique brand identity. Explore common branding mistakes and craft a personal brand statement that aligns with your goals.10
- 1.1Lesson 1: What is Personal Branding
- 1.2Test Your Knowledge: What is Personal Branding10 Minutes5 Questions
- 1.3Lesson 2: Why Personal Branding Matters for Athletes
- 1.4Test Your Knowledge: Why Personal Branding Matters for Athletes10 Minutes5 Questions
- 1.5Lesson 3: Defining Your Personal Brand
- 1.6Test Your Knowledge: Defining Your Personal Brand10 Minutes5 Questions
- 1.7Lesson 4: Common Branding Mistakes
- 1.8Test Your Knowledge: Common Branding Mistakes10 Minutes5 Questions
- 1.9Lesson 5: Creating Your Personal Brand Statement
- 1.10Test Your Knowledge: Creating Your Personal Brand Statement10 Minutes5 Questions
- Section 2 - Social Media as a Branding ToolDiscover how to choose the right platforms, create impactful content, and build meaningful engagement. Learn strategies for community-building and leveraging social media for personal and professional growth.10
- 2.1Section 2, Lesson 1: Why Social Media Matters for Athletes
- 2.2Test Your Knowledge – Lesson 1: Why Social Media Matters for Athletes10 Minutes5 Questions
- 2.3Section 2, Lesson 2: Choosing the Right Platforms for Your Brand
- 2.4Test Your Knowledge – Lesson 2: Choosing the Right Platforms for Your Brand10 Minutes5 Questions
- 2.5Section 2, Lesson 3: Content Creation & Storytelling on Social Media
- 2.6Test Your Knowledge – Lesson 3: Content Creation & Storytelling on Social Media10 Minutes5 Questions
- 2.7Section 2, Lesson 4: Engagement & Community Building
- 2.8Test Your Knowledge – Lesson 4: Engagement & Community Building10 Minutes5 Questions
- 2.9Section 2, Lesson 5: Leveraging Social Media for Personal Growth
- 2.10Test Your Knowledge – Lesson 5: Leveraging Social Media for Personal Growth10 Minutes5 Questions
- Section 3 - Content Strategy & EngagementUnderstand what makes content engaging, create authentic storytelling moments, and build a consistent content strategy that keeps your audience invested. Learn the power of consistency and scheduling in growing your platform.12
- 3.1Section 3, Lesson 1: Why Content Strategy Matters
- 3.2Test Your Knowledge – Lesson 1: Why Content Strategy Matters10 Minutes5 Questions
- 3.3Section 3, Lesson 2: Types of Engaging Content & Their Purpose
- 3.4Test Your Knowledge – Lesson 2: Types of Engaging Content & Their Purpose10 Minutes5 Questions
- 3.5Section 3, Lesson 3: Creating Engagement & Authentic Content
- 3.6Test Your Knowledge – Lesson 3: Creating Engagement & Authentic Content10 Minutes5 Questions
- 3.7Section 3, Lesson 4: Developing an Effective Content Strategy
- 3.8Test Your Knowledge – Lesson 4: Developing an Effective Content Strategy10 Minutes5 Questions
- 3.9Section 3, Lesson 5: Scheduling & Consistency
- 3.10Test Your Knowledge – Lesson 5: Scheduling & Consistency10 Minutes5 Questions
- 3.11Section 3, Lesson 6: Draft Your Social Media Plan
- 3.12Test Your Knowledge – Lesson 6: Draft Your Social Media Plan10 Minutes5 Questions
- Section 4 - Handling Controversy & Protecting Your BrandGain tools to recognize social media pitfalls, respond professionally to criticism, and maintain brand integrity during challenging situations—all while avoiding potential damage to your reputation.10
- 4.1Section 4, Lesson 1: Why Managing Controversy Matters
- 4.2Test Your Knowledge – Lesson 1: Why Managing Controversy Matters10 Minutes5 Questions
- 4.3Section 4, Lesson 2: Recognizing Social Media Pitfalls
- 4.4Test Your Knowledge – Lesson 2: Recognizing Social Media Pitfalls10 Minutes5 Questions
- 4.5Section 4, Lesson 3: Responding to Negative Comments & Criticism
- 4.6Test Your Knowledge – Lesson 3: Responding to Negative Comments & Criticism10 Minutes5 Questions
- 4.7Section 4, Lesson 4: Maintaining Brand Integrity in Difficult Situations
- 4.8Test Your Knowledge – Lesson 4: Maintaining Brand Integrity in Difficult Situations10 Minutes5 Questions
- 4.9Section 4, Lesson 5: Draft Your Response to Controversy
- 4.10Test Your Knowledge – Lesson 5: Draft Your Response to Controversy10 Minutes5 Questions
- Section 5 - Monetizing & Leveraging Your BrandExplore monetization opportunities, learn how to secure brand partnerships, create marketable content for sponsors, and develop financial literacy around personal branding. Master the art of negotiation and long-term brand maintenance.12
- 5.1Lesson 1: Understanding Monetization Opportunities
- 5.2Test Your Knowledge – Lesson 1: Understanding Monetization Opportunities10 Minutes5 Questions
- 5.3Lesson 2: Finding & Securing Brand Partnerships
- 5.4Test Your Knowledge – Lesson 2: Finding & Securing Brand Partnerships10 Minutes5 Questions
- 5.5Lesson 3: Creating Marketable Content for Sponsors
- 5.6Test Your Knowledge – Lesson 3: Creating Marketable Content for Sponsors10 Minutes5 Questions
- 5.7Lesson 4: The Art of Negotiation
- 5.8Test Your Knowledge – Lesson 4: The Art of Negotiation10 Minutes5 Questions
- 5.9Lesson 5: Common Pitfalls in Athlete Branding
- 5.10Test Your Knowledge – Lesson 5: Common Pitfalls in Athlete Branding10 Minutes5 Questions
- 5.11Lesson 6: Draft Your Brand Partnership Pitch
- 5.12Test Your Knowledge – Lesson 6: Draft Your Brand Partnership Pitch10 Minutes5 Questions
Instructor
