GENERAL QUESTIONS

What is Athlete Media Academy?

Athlete Media Academy is a training platform that helps athletes build strong communication skills, develop their personal brand, and confidently handle media situations—on-camera, online, and under pressure.

Who is AMA designed for?

High school athletes (16+), college athletes, professional athletes, and anyone preparing for NIL or increased media visibility.

Do I need media experience to start?

No. AMA is designed for athletes at every level, from beginners to experienced speakers.

Is AMA only for college athletes?

No — high school, college, pro athletes, and even coaches benefit from this training.

PROGRAM STRUCTURE & ACCESS

How long does the full program take?

Most athletes complete the modules in 4–6 weeks, but the pace is flexible. You have lifetime access.

Do I have to take the modules in order?

Yes. The AMA Pathway is built to progress:

  1. Communication →
  2. Branding →
  3. Crisis leadership.
Do lessons expire?

No. Your enrollment includes lifetime access to all content, updates, and tools.

Can I retake lessons or redo worksheets?<br />

Yes — as many times as you want.

What devices can I use?

Any phone, tablet, laptop, or desktop. The platform is mobile-friendly.

MODULE-SPECIFIC QUESTIONS

What skills does Module 1 cover?

Communication foundations, interviewing, on-camera presence, press interactions, clarity under pressure.

What skills does Module 2 cover?

Brand identity, messaging, social media strategy, content consistency, authenticity.

What skills does Module 3 cover?

Crisis communication, reputation management, scenario response, real-time crisis support.

Is Module 3 only for athletes in crisis?

No — it prepares athletes for future pressure moments and includes support if a real situation happens.

COACHING & SUPPORT

Is one-on-one coaching included?

Coaching is available as an add-on. Crisis support comes with Module 3.

What do crisis support sessions include?

Guidance on messaging, responses, public tone, reputation protection, and handling social/media fallout.

Can teams, departments, or entire rosters enroll?

Yes. Team pricing and athletic department packages are available.

PAYMENT & ADMINISTRATION

How much does Full Academy Access cost?

$849 includes all 3 modules + lifetime access.

Do you offer payment plans?

No. Enrollment is a one-time payment that unlocks lifetime access.

Do you offer refunds?

Refunds are only offered for duplicate purchases of the same module or technical issues that prevent access to the training and AMA support cannot resolve the issue.

Is there a certificate or badge included?

Athletes who complete the program receive the AMA REP™ Certified badge.

NIL & BRANDING QUESTIONS

Does AMA help with NIL preparation?

Absolutely. Athletes learn how to communicate professionally and present themselves effectively to brands.

Can this help increase NIL opportunities?

Better communication + stronger personal branding = higher NIL readiness and trust for partnerships.

TECHNICAL QUESTIONS

What if I forget my login?

Reset your password from the login page anytime.

Do I need special software?

No — everything is built into the AMA platform.