Reputation Management & Crisis Communication

Lesson Overview

Social media is one of the most powerful tools for building—or damaging—an athlete’s reputation. Every post, comment, like, or share helps shape public perception. This lesson teaches athletes how to use social media intentionally, avoid common pitfalls, and maintain a brand image that aligns with their goals and values.

Learning Objectives

By the end of this lesson, athletes will be able to:
✅ Understand how social media impacts reputation and public image.
✅ Recognize the risks of reactive or unfiltered online behavior.
✅ Use social media strategically to support their personal brand.
✅ Build a consistent online presence that earns trust and respect.