Learn what reputation management means for athletes, the power of public perception, and strategies to build and maintain a positive image both on and off the field.

Recognize the common risks that threaten an athlete’s image—social media missteps, off-field incidents, and negative press. Learn how to assess risk and implement proactive strategies to avoid potential damage.

Understand the steps to take when facing a media crisis. Develop clear, concise crisis responses, work effectively with the media, and manage social media during high-pressure situations.

Master techniques for responding to tough media questions, correcting misinformation, addressing media bias, and turning negative press into opportunities for growth.